YOUTUBE: THE BIG CHANNEL?

Finding home videos on Youtube with the birthday of the grandmother, the dog that 
Go skate in, or the motorcyclist who is saved by a miracle of accident is something 
normal and is in the very origin of the service. Share and publish our 
videos is the very essence of Youtube. 

Today this phenomenon is becoming unimaginable proportions in terms of 
quantity, but I think the most important thing is to improve the quality of 
content. And I am not referring to the production or the quality of the video, I mean 
the quality of the content itself, of its veracity. 

Today the major media of the world are publishing content 
Especially designed for Youtube. The major television networks their rise 
promotional videos, the progress of the chapters, the backstage of the 
footage, and so on. Everyone behind the magic number of statistics on access 
They are countless cases where homemade videos, made in the form 
totally amateur are seen by millions of people and generates envy 
discomfort for more than a professional manager of programming that would give any 
thing to achieve similar success in its traditional television channel. 

A few days ago one of the global giants of the industry signed an agreement 
to launch six channels on Youtube, British Broadcasting Corporation. BBC is a 
concerning undisputed in terms of quality content and this opportunity is 
Trafficking of their journalistic content that will be available through the 
Youtube platform. 

This agreement is a major achievement for YouTube since left behind the stage 
be the secondary means of promotion from third to be the primary means where 
will stand on specific content made specifically to be cast in his 
platform and with the backing of one of the most prestigious brands of journalism 
internationally. 

Every time I make it more difficult to write about the selection because the options 
issues that are impacting us is growing and they all have a common 
denominator, are structural and dramatically affect our industry. 
BBC on Youtube is not something that we imagined a short time ago, today is a 
reality that brings us a step closer to a "Channel Media" where we all are 
Managers of programming and all we can decide what time we want to see what 
we are interested, in short we can all go back to being masters of our time.