TV Newsday: New York Hispanics Say No to Olympics

Mary McNamara

August 15, 2008

TV Newsday reports that NY Hispanics are not watching the Olympics. (Registration is required on the TV Newsday site, but it's simple and free.)
"New York area Hispanic TV viewers are showing little interest in the Olympics, not only on NBC O&O WNBC but also on co-owned Spanish-language Telemundo affiliate WNJU. Viewing of Spanish-language competitor, Univision's WXTV, has shot up in every key audience measure against the Olympics despite not offering any special programming to counter the quadrennial games...."
The full article contains a great deal of data for the metro NY area.
There is no data for California. However, the same trends could hold true for the Golden State, a region with a huge Hispanic population.

Posted by Mary McNamara on August 15, 2008 on this site: www.multichannel.com